webmark - Sales increase through intelligent web marketing. Google optimization and Adwords campaigns, optimized web conversion, easy-to-use web pages, individual marketing conversion, training, and seminars.

inhoma service webmark = Special hotel marketing in a nut shell

Customer opinion of webmark:

 

"The professionally steered  Adwords campaign gave our hotel a competitive advantage.
The monthly evaluation measurably shows me the success and the creative simple approach and also regular maintenance for our smaller hotel has won me over.”

 

Regina Magnus

Hotel owner of Hotel Regina

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GUEST SURVEY - How is booking done today?

The actual inhoma study. A survey done with hundreds of hotel guests led to interesting results.

 

Today, hotel booking is done in the following steps:

  • User is looking for a hotel
  • User logs on the internet
  • Google is opened
  • Input of keaywords "hotel" and "city"
  • Possibly other supplementry information is added
  • Selection of search results
  • If no hotel is found, then user goes to a booking platform
  • Selection is done through checking prices and specifically reviews and feedback
  • A screening process is done
  • Frequent self assurance through visiting the hotel's website
  • Everything satisfactory – booking is done

What's astonishing:

The booking takes place either directly through the platform or the customer calls the hotel using the information he found..

 

A consequent booking done directly from the platform to the selected hotel is rather rare.

 

The consequence:

When a hotel owner shabbily handles his presence on the internet, he loses bookings and sales.

 


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